Logo Design
Pareto Analytica
The logo of Pareto Analytica embraces the main goal of the company - enhance the clients’ ability to utilize data by using technology and methods, providing big picture insights (alongside detailed technical support). The mass of data is being filtered and summarised.
The name "Pareto" comes from the Pareto Principle, specifies that 80% of consequences come from 20% of the causes.
Jazz 77 Channel
Logo design and sub-logos for TV channel.
The channel broadcasts jazz concerts and plays jazz music 24\7 everyday of the week. The design is inspired by the movement of jazz, basic colors that refers to the 60s, and simple shapes that define the rhythm of each category.
The channel is divided to three transmission slots according to jazz styles:
1. Bebop - characterized by a fast tempo,
and improvisation based on a combination
of harmonic structure, that references
to the melody.
2. Cool Jazz - characterized by relaxed tempos and lighter tone, incorporates elements of classical music.
3. Free Jazz - an experimental approach, attempted to change or break down jazz conventions, such as regular tempos, tones, and chord changes.
Nights App
A short project I worked on for an app that brings together all the entertainment venues and events in Tel Aviv's nightlife.
The logo utilizes the concept of Gestalt: an organized whole that is perceived as more than the sum of its parts. Our mind completes what's missing.
Acosta
The Acosta logo draws inspiration from current graffiti patterns and shapes. Its aim is to blend seamlessly with the street and urban environment while evolving the graffiti language in a new direction. The design includes a logotype and a symbol.
