Branding and visual
identity
Selotape Gallery
Selotape gallery is a small and intimate hall that focuses on the small details and inspired by the most magical language ofall - the language of music notes. Each and every small square symbolizes a note from the original music work, which will be played in the gallery evenings.
This musical work dictates the vibe of a current month, and each month is characterized by a completely different style from the month before - tributes to the most amazing musicians, artists and composers in
my opinion. The project was created during Branding class in my 3rd year of College.
Sketches from the process
Branding & Exhibition design for Rothschlid Foundation
awards Exhibition
A year and a half after my graduation, my college and the Rothschild Foundation chose me to design their annual awards exhibition. Every year the awards committee chooses a different design field to focus on, and this year (2022) was dedicated toindustrial designers, nominated for their works and activities (some are young designers, some are veteran). At first I was asked to prepare a presentation of my design concept and to explain the purpose/ idea behind it.
I thought of the idea of assembly and disassembly - trying to approach the world of industrial design beyond my simple daily habit of assembling IKEA furnitures. This idea raised questions like - what is a designer made of? What are exhibitions, and even deeper - ideas, made of? Can we disconnect a designer workfrom his persona, and will it feel the same? Somehow I also imagined the "Vitruvian Man" of Leonardo da Vinci, and its visualiation and idea guided me here as well.
The dominant color is the distinct blue of the Rothschild Foundation, which I chose to wash over
all the works and the designers' photos as a filter
that unites them, referencing industrial visualization
as well.
Posters ideas that reflect the aspire to understand the mechanics behind the designer and his works
I tried to play with the logo of the exhibition.
I had to use 3 languages: Hebrew, English and Arabic.
Invitations' sketches for "talks" events
Later on, I received a document with explanations of each of the designers nominated. It was important for me to focus on the designers as people - their thoughts and beliefs, and so I decided to dedicate the walls of the exhibition to their quotes. I didn't
know where it will lead me, but eventually it has become the main graphic design that accompanied the whole exhibition, with the help of a talented
industrial designer.
Sketches for the catalog, inspired by an Ikea catalog
Subtitle design for the feature film America
I worked as a graphic designer for a film company, where I primarily designed subtitles, opening scene headings, and movie posters. One of my favorite projects was designing the title graphics for the feature film America, directed by Ofir Graizer. According to him, the film's title symbolizes “a place of longing” and a “distant dream” he had as a child growing up in Israel during the 1980s. That became my creative brief: to develop a visual identity that blends a sense of old America with old Israel—something retro, nostalgic, and in between.
I drew inspiration from classic American films for the structure and mood, and chose the typeface 'Azmaout' by renowned Israeli typographer Yanek Iontef. His fonts often carry a vintage feel, honoring the history, traditions, and stories behind the letters.
Some of the chapters' headings
Illustration Concepts for
a Winery
While working at a branding studio, I was asked to create illustrations for a new series of wines by an Israeli winery. The goal was to combine earthy elements from the winery’s location with the rich history of the land of Israel, creating a visual narrative inspired by local heritage.
I feel that drawing with Panda oil pastels helps convey a sense of nature, simplicity, and rawness. The rich, saturated colors bring warmth and grounding to the illustrations, making them feel truly down-to-earth.
Judea product line
JUDEA product line contains three cosmetic products- hand cream, purifying body exfoliant and brightening serum, and two edible products- local silvan and halva. Our products are made of Israel’s finest herbs and raw materials, as mentioned in the most iconic Hebrew poems, poems of the land of milk and honey.
The years of its revival are symbolized with extensive agriculture and a growth of a new society, a melting pot which unites the jewish people into one vision of a whole and united nation, that the value of the Hebrew language is an inseparable part of it.JUDEA line is a bridge between a man and a place. And enables a taste of the hidden treasures of Israel - the Hebrew language and its latent raw materials.
