Branding
Selotape Gallery
Selotape gallery is a small and intimate hall that focuses on the small details and inspired by the most magical language of all - the language of music notes. Each and every small square symbolizes a note from the original music work, which will be played in the gallery evenings.
This musical work dictates the vibe of a current month, and each month is characterized by a completely different style from the month before - tributes to the most amazing musicians, artists and composers in our opinion. In Selotape gallery the guests are asked to honor the events by arriving in appropriate attire and listen to the silence before it all starts.
Branding & Exhibition design for Rothschlid Foundation
awards Exhibition
The exhibition featured the work of various industrial designers who were nominated for the Rothschild Foundation Award. It was important for me to focus on the designers themselves - their thoughts and beliefs, and so I dedicated a large space on the exhibition hall's walls to their quotes about their designs and themselves.
I thought of the idea of assembly and disassembly - trying to approach the world of industrial design beyond the daily habit of assembling IKEA furnitures. This idea raised questions like - what is a designer made of? What are exhibitions, and even deeper - ideas, made of? These questions guided me to play with a grid I created on the wall containing the designers' photos and their quotes.
Next to their pictures on the wall - the numbers of their projects as shown in the exhibition's catalog I designed, like in an IKEA instruction booklet arranged by the numbers of the steps.
The invitations for the exhibition and the "talks" evenings also rely on this playfulness of disassembly and assembly. The dominant color is the distinct blue of the Rothschild Foundation, which I chose to wash over all the works and the designers' photos as a filter that unites them all under one roof, and reminded me of industrial visualisation as well.
Judea product line
JUDEA product line contains three cosmetic products- hand cream, purifying body exfoliant and brightening serum, and two edible products- local silvan and halva. Our products are made of Israel’s finest herbs and raw materials, as mentioned in the most iconic Hebrew poems, poems of the land of milk and honey.
The years of its revival are symbolized with extensive agriculture and a growth of a new society, a melting pot which unites the jewish people into one vision of a whole and united nation, that the value of the Hebrew language is an inseparable part of it.JUDEA line is a bridge between a man and a place. And enables a taste of the hidden treasures of Israel - the Hebrew language and its latent raw materials.
